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Cendra’s contact management system stores guest profiles synced from your PMS alongside communication history from WhatsApp, email, and booking platforms. Every guest who messages you or has a reservation becomes a contact in Cendra.

What Contact Records Include

FieldDescription
NameGuest’s full name from PMS or communication channel
EmailEmail address
PhonePhone number (from WhatsApp or PMS)
Contact typeCategorization (guest, owner, vendor, etc.)
Reservation historyAll bookings associated with this contact
Message historyFull conversation history across all channels
LabelsAutomatically applied labels based on conditions

Features

  • Search — find contacts by name or any field with instant autocomplete
  • Filter by type — view only guests, owners, or custom contact types
  • Create contacts — manually add contacts not synced from PMS
  • Edit contacts — update contact information
  • Export — bulk export contacts for external use
  • Linked reservations — see all bookings associated with each contact

How Contacts Feed AI Agents

When a guest messages, Cendra matches them to a contact record. The AI then has access to:
  • Past communication history (what was discussed before)
  • Reservation details (current and past bookings)
  • Contact labels (VIP, returning guest, etc.)
  • Preferred language
This context helps the AI personalize responses and maintain continuity across conversations.