> ## Documentation Index > Fetch the complete documentation index at: https://docs.cendra.ai/llms.txt > Use this file to discover all available pages before exploring further. # Pricing > Cendra uses performance-based pricing starting at $10/listing/month. Your tier increases only when Cendra successfully automates more tasks. All features unlocked from day one — no feature gates or upsell walls. Cendra uses performance-based pricing — you pay based on results, not seats or features. Your tier updates monthly based on the percentage of guest interactions Cendra successfully automates. All features are unlocked from day one. ## How It Works **Pay for results.** Your tier updates monthly based on the % of tasks Cendra automates. Cendra only upgrades your tier when she successfully automates more of your workload — you never pay more without getting more value. **\$10 per listing per month** is the base price. Your per-listing rate increases as automation improves, because higher automation = more value delivered. ## Pricing Tiers | Tier | Price / listing / month | Automation rate | What it means | | -------------- | ----------------------- | --------------- | ----------------------------------------------------------------------------------------- | | **Associate** | \$10 | 0-25% | Learning Mode — Cendra is learning your properties, knowledge, and communication style | | **Specialist** | \$19 | 25-50% | Building Confidence — Cendra handles routine questions, you review complex ones | | **Manager** | \$29 | 50-75% | Guardrails Active — Cendra manages most conversations autonomously with safety guardrails | | **Director** | \$39 | 75%+ | Advanced Workflows — Cendra handles the vast majority of guest communication end-to-end | ## Why Performance-Based Pricing? Most AI tools charge a flat fee regardless of how much value they deliver. Cendra's model is different: * **You start low** — at \$10/listing while Cendra learns your operation * **Price grows with value** — your tier only increases when automation improves, meaning Cendra is saving you more time and money * **The math always works** — at 75%+ automation (Director tier), Cendra typically saves $200+ per unit monthly while costing $39 * **No feature gates** — every capability is available from day one, including AI agents, knowledge base, CORA, MIRA, smart locks, upsells, and all integrations ## How Automation Rate Is Measured **Automation rate** = intents Cendra fully resolves without human help ÷ total intents received. | Metric | What counts | | ------------------ | ----------------------------------------------------------------------- | | **Fully resolved** | Cendra answered the guest's question completely — no human needed | | **Not counted** | Partial answers, escalations, or messages that required human follow-up | **Example:** If 100 guest questions come in and Cendra resolves 75 without escalation, your automation rate is 75%. ## Value Created Cendra creates value in three ways: | Value type | How it's measured | | ---------------------- | ------------------------------------------------------------------------------------------------- | | **Labor cost savings** | Hours saved from automated responses × your team's hourly cost | | **Revenue recovery** | Faster response times prevent booking abandonment — recovered bookings = recovered revenue | | **Upsell revenue** | AI-driven upsells (early check-in, late checkout, extras) generate additional revenue per booking | At Director tier ($39/listing), the typical value created exceeds $200/listing/month — a 5x+ return on investment. ## Example: 50 Listings | Tier | Monthly cost | What you get | | --------------------- | ------------ | ------------------------------------------------- | | Associate (learning) | \$500/mo | AI learning your properties, suggesting responses | | Specialist (building) | \$950/mo | 25-50% of messages handled automatically | | Manager (active) | \$1,450/mo | 50-75% automation, most guests served by AI | | Director (advanced) | \$1,950/mo | 75%+ automation, saving \$10,000+/mo in labor | ## All Features Included Every Cendra plan includes — from day one, no upgrades needed: * AI agents with [90+ language support](/ai-agents/multi-language) * [Unified inbox](/inbox/unified-inbox) for WhatsApp, email, and OTA channels * [CORA](/ai-agents/ai-rules) — natural language rule creation * [MIRA](/ai-agents/knowledge-candidates) — automated knowledge discovery * [Smart lock integration](/smart-locks/overview) with 25+ manufacturers * [Upsell management](/revenue/upsell-management) with automated delivery * [45+ PMS integrations](/integrations/overview) * [Knowledge base](/ai-agents/knowledge-base) with 6-month conversation import * [Sandbox testing](/ai-agents/sandbox) * [Dashboard & analytics](/dashboard/overview) * [Roles & permissions](/workspace/roles-permissions) (RBAC) * Unlimited team members ## FAQ ### Can I pause or cancel anytime? Yes. No long-term contracts. You can pause Cendra during slow seasons and resume when business picks up. Cancel anytime with no penalties. ### What if Cendra makes a mistake? Cendra flags uncertain responses for your review before sending. You set confidence thresholds — lower confidence means more human review, higher confidence means more autonomy. You're always in control. ### Why does my price increase when automation improves? Higher automation means Cendra is delivering more value — handling more complex requests, saving more labor hours, and recovering more revenue. You pay a fraction of this increased value. ### Do all features unlock immediately? Yes. Every Cendra capability is available from day one. Your automation rate (and price) grows as you train Cendra and she learns your operation — but you never hit feature gates or upsell walls. All features included. Start at \$10/listing. Pay for results.